Nearly one hundred and fifty years ago, our great-great-great-grandmother, Lena Sophia Nelson, emigrated from Sweden. Recently widowed, she decided that she and her four children would settle on the wide-open plains of Nebraska. They moved into a farmhouse that still stands today, and the Nelson family farm began.

After decades of living on and farming the acres surrounding what is today Bertrand, Nebraska, the Nelson family decided to expand its livestock operation. Generation after generation carried a sense of responsibility—to the land, the animals, the legacy, and the generations still to come.

In a search for high-quality, better-for-you beef, the Nelson family began researching Piedmontese. Their natural double-muscling—thanks to a gene called myostatin—caught our eye. And when we got the chance to try this rare and tender beef, we were sold. The idea for PiedmontBeef was born.